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5 stars (Most helpful book I've read yet!) - I am just in the beginning stages of starting/planning my own business & this book is by far the most helpful one I've read so far. The author covers an enormous range of topics that are invaluable to a "newbie" like me- lots of topics I never even considered. She has a ton of great ideas about advertising & marketing that really got my creative juices flowing. There are some great tips for buying merchandise for your store, and not only does she discuss how to setup and arrange your store and storefront, she gives invaluable advice about running your business office as well. Just a few of the other topics include managing employees, customer service, setting store policies, and developing relationships with vendors. Like I said, she covers just a little bit of everything and I feel much better equipped now to handle this business venutre- thanks to her invaluable expertise and experience. Well done. 5 stars (I really love this book!) - This book got me so hooked in reading that I didn't even want to go to bed last night. I like how this book is formatted. It tells you straight to the point on what to do. Then, she illustrates why it's beneficial to do that with real life experiences. Every sentence in this book has so much value. I kept typing up notes that ended up six pages long and possibly even more once I finished reading it today! This book is a keeper! 5 stars (Specialty Shop Retail) - Took notes throughout the book! Even though I've owned the business for three years I gleaned lots of invaluable information from the experience of Orange and her husband. Would recommend to anyone in retail--new to it or an "old hat." ... John Wiley - Sons Inc :: Small Business - General :: Industries - Retailing :: Business & Economics & Finance :: Business & Economics-Small Business - General :: Business & Economics- :: Specialty Shop Retailing- How to Run Your Own Store (Revised and Updated)
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