4 stars (Nothing groundbreaking, but a concise compilation of methods) - The concept of "Covert Hypnosis" was something I had never come across, or so it seemed. After reading through this PDF file, it would appear that Covert Hypnosis is simply the rather sensationalist name given to a mixture of conversational techniques born out of NLP and hypno-therapeutic procedures. The Grinder Bandler book, "Patterns of the Hypnotic Techniques of Milton H Erickson, MD" contains a good half of the content discussed here in "Gut Impact", and I only came across one or two things that I do not remember previously encountering in NLP related literature. Gut Impact is not a revolutionary system teaching the reader how to communicate on a profoundly powerful level, using "Covert Hypnosis", and in this respect it may be worth only 2-1/2 or 3 stars. I decided it deserved 4 stars however, because Gut Impact is a well-written, easily understandable and concise collection of direct ideas and applications related to influencing people through gaining rapport and, as the blurb advertises, "bypassing" the natural barriers of a person to talk directly to their "gut". This book contains nothing really that cannot be found elsewhere by perusing some of the excellent listmania or "So you'd like to..." guides here on Amazon related to NLP. This book does however present some of the more direct and easy to apply methods without the often more in-depth writings and specifics of other works in a "stripped-down" sort of a way making it a useful "no-nonsense" reference or a great place for beginners to start to learn about NLP techniques. 5 stars (Very well written) - Using NLP skills and Ericksonian hypnosis in the area of seduction seems to be a rather profitable business and it has stimulated the emergence of many ebooks that deal with this topic, some of which leave a lot to be desired. Sexual Key and Gut Instinct by J.D. Fuentes are very well written and I think he should eventually... Flashtouch Interactive Inc :: Sales & Selling - General :: Psychology :: Interpersonal Relations :: Hypnotism :: Business & Economics :: J D Fuentes :: :: Gut Impact- Using Covert Hypnosis to Persuade- Motivate- and Inspire