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5 stars (Chapter 11 is Worth The Entire Cost of the Book) - Chapter 11, titled "I'll Think About It", is a priceless chapter. In speaking with people when presenting your product his examples he uses are broken up into 3 categories. It is so simple yet so powerful! The rest of the book is laid out in easy to understand language that can make you understand why people think the way they think. As a professional business executive I had to give this book the highest rating. It is well worth the money and should be added to your library. 5 stars (continuation of Cialdini's Influence) - I was extremely captivated by Cialdini's Influence: Science and Practice, which is one of the best read book ever on the subject of influence. i have read many other influence and persuation books since. this one is the best, and should be a requiered reading to extend the original cialdini's book. while cialdini's book is more simple and clear with the 6 weapons, this one is more rich and expanded to various details of the influence. Basically, the book is about how people react to certain situation and how we can maximise our effort. people are more emotional rather than rational. how the same offering can be arranges to be more attractive. Each technique will yield a lot of success if we can smartly apply it to our daily life. Hogan took a lot of various sources materials and put them together, along with his own research, into this wonderful book. If you are a salesperson, negotiator, leader, or person with anything to do with people, you should read this and try out some of the techniques explained. My book has been read and re read and flipped and marked, and i have used a lot of the materials for my seminars, and i still love this book and re read it often. If you want to influence people in anyway, buy and read this book! 5 stars materials..... 5 stars (A Dangerous book in the wrong hands) - Effective,useful and authentic are the words I would use to describe Science of ... John Wiley - Sons Inc :: Negotiating :: Interpersonal Relations :: Business & Economics & Finance :: Kevin Hogan :: :: The Science of Influence- How to Get Anyone to Say -Yes- in 8 Minutes or Less-
2 stars (Don't see it) - This book was not written well. I'm sorry, but I don't see how it has been so popular over the years. He just absolutely does not explain things well enough for you to learn something. Not even the grip. Don't buy this. Buy the Bobby Jones book. It's awesome. 5 stars (Must read for beginners and low handicappers) - This is with out a doubt the best golf book I've read! I only wish I had read it when I first took up golf. The level of detail is extremely impressive, and it's an easy read. 4 stars (Five Lessons: the modern fundamentals of golf) - A bit out dated but still loaded with good advice. A must buy for all golfers... ... Fireside :: Sports & Recreation & Golf :: Sports & Recreation :: Sports :: Golf - Instruction :: Golf :: General :: Ben Hogan :: :: Five Lessons- The Modern Fundamentals of Golf
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