The E-Myth Revisited- Why Most Small Businesses Don-t Work and What to Do About It Description:

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It review:
4 stars (Read this book and start thinking) - Great book to get you thinking about your current small business or one that you are planning. This book takes you through the three types of people : technican, entrepreneur, and manager. Guess what you have to be all three and in good balance. Gerber then discusses how to apply the thinking behind a franchise to your own small business even if you have no intention of ever franchising it. He helps you think about your business from a systems point of view. Gerber spends the rest of the book talking about the business development process, which includes your primary aim, marketing strategy, systems strategy, people strategy, management strategy, etc. I have run a small consulting business for 5 years and I wish had read this book years ago. Oh well, never too late to get on track.
5 stars (Don't Own A Business Without It) - Michael Gerber is the best thing that ever happened to the small business owners of this world. Reading this book changed the way I thought about business. Today I am a marketing coach for professional service firms and small service business owners. One of the first books I recommend they devour is The E-Myth. Actually, I recommend everything Gerber has written.
4 stars (It was as if M Gerber had been watching me) - A great, easy to read book with powerful principles told in an acessible manner. Sometimes it was like Michael Gerber had been watching me at work and written the story of my Business - scary. A must read for those struggling with developing a small to medium sized business.