The Business of Streaming and Digital Media Description:

The Business of Streaming and Digital Media review:
5 stars (Excellent intro to the business of streaming media) - There are far too few books out on the subject of streaming media, especially ones that are up to date after "the dot bomb" of a couple years back. Dan Rayburn's book is an excellent introduction to the industry for anyone trying to get his or her bearings. The study included in the appendix is also quite helpful and timely.
5 stars (DRSULO) - This is a must read for anyone evaluating whether or not streaming is right for their business regardless of their organizations size. It gives you examples, backed by case studies, what has worked and more importantly what hasn't. Knowing what to avoid while considering your options, in many cases is as important as how to go to market. Understanding that will enable businesses to deploy that much faster and begin taking advantage of this technology, enabling them to begin to monitize on their strategy. I look forward to future publications.



DRS




5 stars (The Business of Streaming and Digital Media) - This book is the best on the subject. Dan explains and cuts through all of the fancy language that most people in the streaming business try to confuse you about. He covers everything you need to know and start a streaming business. Go to his site www.streamingmedia.com for more streaming info. This book is sight for the blind.