Reva Rubenstein

Start Your Own Computer Business- Building a Successful PC Repair and Service Business by Supporting

5 stars (Start Your Own Computer Business, but read this book 1st) - Not written like a get rich quick infomercial, but more like a reality check. What I have learned from experience in the computer business. I could have obtained easily by reading this book first. 4 stars (MORE DETAIL ON BUSINESS SIDE OF THINGS) - Good book for starting a business. Should give more detail and elaborate on business aspects of small business... 5 stars (Another weapon in the computer entrepreneur's arsenal) - This book is mainly geared towards PC repair/networking people looking to start a business without the use of the contract brokers so prevalent in software/database/programming business. As such, it presents a view that is very complimentary to that exposed by Ruhl and Myers in their books. Instead of approaching brokers for contracts, it advocates "guerrilla marketing" techniques: mass mailings, postings at laundromats and supermarkets, cold calling, etc. as a way of obtaining clients. As other reviewers have mentioned, Rosenthal does not sugarcoat the potential pitfalls of this business. He also provides what is likely the best resource associated with the book, the Yahoo! Group "Computer Business" (http://finance.groups.yahoo.com/group/computerbusiness/). Overall, a great resource. ...
Foner Books :: Computers-Computer Science :: Business & Economics & Finance :: Business & Economics-New Business Enterprises :: Reva Rubenstein :: Morris Rosenthal :: :: Start Your Own Computer Business- Building a Successful PC Repair and Service Business by Supporting