Sports Marketing - A Strategic Perspective (3rd Edition) Description:

Sports Marketing : A Strategic Perspective (3rd Edition) review:
5 stars (Excellent) - It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.
3 stars (A well structured approach to the subject.) - Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.