5 stars (Very compelling) - The authors' use of case studies and real-life examples makes this more than a textbook -- and much more readable than one. I found myself excited about reading each chapter. And I know I'll be looking up things in it in the future. My only quibble is that I found many copyediting errors that I hope the publisher will fix for future editions. 5 stars (go professor Gerrig!!!!) - I had the pleasure of taking intro psych with professor Gerrig (one of the authors),and surprise, this was the book we used. I found it to be a great resource;it is so jam packed with useful information about things that we encounter in life that i'd recommend buying this book even if you're not a psych student. 5 stars (Psychology and Life - One of the best "intro" books) - I have about 30 introductory psychology books on my shelf, and none is more dog-eared and appreciated than this latest edition by Zimbardo and Gerrig. The breadth of coverage is astonishing, and they do so without sacrificing depth - several of the chapters (such as the outstanding ones on sensation and perception) are rigorous enough even for a graduate course in cognition. The style is eminently readable and still manages to cover all the important points. This is one of the best selling textbooks in the field of psychology with a long history of satisfied students and instructors, and this is no accident. ... Allyn - Bacon :: Psychology & Psychiatry & General :: Psychology (General) :: Psychology :: Pop Arts & Pop Culture :: Mass Media - Magazines :: Higher :: General :: Philip Zimbardo :: :: Psychology and Life (17th Edition)
5 stars (Media in your Life is Must Reading for Mass Com Students) - This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America. 5 stars (Media in your Life is Must Reading for Mass Com Students) - This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America. ... Allyn - Bacon :: Language Arts & Disciplines & Communication :: Sociology :: Social Science :: Media Studies :: Mass media :: Mass Communication :: Language :: Communication :: Busine :: The Media in Your Life- An Introduction to Mass Communication- Third Edition
Barcode Software/ Mass media download trial 
