Context effects (Psyc

The Tipping Point- How Little Things Can Make a Big Difference

1 stars (Please - Stop Him Before He Writes Another Book!) - This is the second Gladwell book I've read, and unfortunately its as bad as the first (Blink!). His basic point is that little things can make a big difference. Gladwell's problem, however, is that he doesn't know what he's writing about, and it's a fatal flaw. For example, early in this book he relates how a "small change" in Brooklyn policing strategies turned into a "large drop" in crime. In reality, "broken windows," accompanied by much more data-driven and administrative follow-up policing referred to by Gladwell was a large (not small change). The reality is that "broken windows" policing ended up going far beyond simply pursuing those with minor violations (eg. fare-beating) to include studying crime patterns (location, timing, etc.), setting improvement goals, and regular high-level follow-up. Secondly, "Freakonomics" research concluded that the crime-rate decline began BEFORE the change in policing, and that much of the decline was due to increased staffing. Gladwell also attributed the decline to improved economic conditions - however, no such decline accompanied prior economic good times. Finally, Gladwell offered no explanation of why similar steep declines in crime occurred across the U.S. at the same time - without regard to any change in policing! Another of Gladwell's problems is that he doesn't seem to understand anything about statistics. The fact that a change in policing suposedly occurred at the same time as a decline in crime rates seems to be "proof" of causation for Gladwell. One of the first lessons in statistics, however, is that "correlation does not imply causation." Summarizing, the book starts out poorly, and goes downhill from there - increasingly boring, confusing, and totally lacking in credibility. Don't confuse, aggravate, misinform yourself with this book 5 stars (This Little Book will Make a Big Difference) - This fascinating book is an investigation into ...
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